Social Media Manager - TikTok (m/f/d)

About Yepoda

At Yepoda, Korean effectiveness meets sustainable solutions: our mindfully produced skincare products are made with love in Korea. Our mission is to bring the best beauty innovations from Korea straight to Europe – without ever compromising on our values, quality and sustainability. All our products are made with the best natural and active ingredients, are vegan and cruelty-free. We aim to make the K-Beauty routine easy, effective, and fun.

We are a beauty start-up founded in 2020 and located in the heart of Berlin. Our team is composed of over 100 brilliant human beings who came from all over the world to write Yepoda’s story actively.

Our social team is growing and we are looking for a Social Media Manager to join the team to lead on one of our biggest global channels: TikTok.

You’ll be the gatekeeper of Yepoda on TikTok – keeping the channel fresh, fun, and true to our brand. You’ll move fast on trends, bring bold ideas to the table, and work closely with the social and content teams to turn them into scroll-stopping moments. This role is the perfect mix of creativity, initiative, and collaboration.

Your tasks

• Manage the overall health, pace, and creative direction of Yepoda’s TikTok, translating strategy into a clear weekly plan and publishing with consistency.

• Stay connected to the wider social and brand calendars to ensure TikTok reflects key brand moments across markets.

• React fast to trends, and take initiative to start them – turning ideas into Yepoda-fit concepts through copywriting, filming, and editing.

• Work closely with the content team to create for TikTok, briefing content to the team ahead of live dates, and owning anything reactive, leaning on the content team for support

• Collaborate closely with the influencer team to bring creator content to life on TikTok and ensure smooth coordination across teams.

• Keep Yepoda’s tone of voice and visuals consistent, ensuring every post feels instantly recognizable and on-brand.

• Jump into relevant beauty conversations beyond our posts and handle community interactions with care (and fun!)

• Track TikTok performance weekly and monthly, translating analytics into clear insights and actionable next steps for the team.

• Use Dash Social to identify patterns and content opportunities, test new features, and share learnings with the wider team.

• Keep our Notion spaces and workflows organized.

Your profile

• Around 4 years of experience managing social media (brand or creator side) with proven TikTok results – you can explain the idea, the edit, and the impact behind your work.

• A TikTok-native mindset and strong creative instincts: you move fast on trends, know when to start them yourself, and aren’t afraid to pitch ideas that stand out.

• Confidence across tools like CapCut, Canva, and Dash Social (or similar).

• A collaborative, positive approach, you love bouncing ideas with creative, design, and influencer teams and know how to keep projects moving smoothly.

• A solid grasp of analytics, where you respect the data, can translate it into clear insights, and know how to balance numbers with creativity.

• You’re confident in front of the camera (this is a must!)

• Impeccable English skills in both written and spoken (other languages are a huge plus).

• Bonus: a passion for all things K-Beauty.

What We Offer

• Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.

• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.

• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.

• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.

• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.

• Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!

• Unique add-ons: Enjoy an Urban Sports membership package to help you stay active and healthy.

Would you like to be part of the team? Then we'd love to hear from you! 🫰✨

Make sure to apply by clicking on the “Apply for this job” button below. Please upload your CV and Cover Letter in English language. Our Talent Acquisition team will review your application and get back to you as soon as possible.

At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.