Web Design Specialist
Full TimeJob Overview
The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design.
Key Responsibilities
- Design digital materials (websites, email marketing, landing pages, social media) for Pardot, corporate website, microsites, and corporate social media accounts.
- Apply conceptual thinking to create high-quality creative solutions across multiple platforms; effectively bringing together customers’ needs, Guild business goals, technical realities, and creativity.
- Develop sound creative concepts that take into consideration customers’ needs (target demographic), market research data results, and technology.
- Effectively communicate conceptual ideas, detailed design, and design rationale both verbally and visually to the creative design manager.
- Present creative concepts to stakeholders and get buy-ins when needed.
- Translate creative concepts into designs.
- Submit creative deliverables within the agreed-upon deadline and estimated production time.
- Meet with internal customers to discuss requirements or project goals as needed.
- Collaborate effectively with other team members, including designers, copywriters, and project managers.
- Work closely with front-end developers and help with development when necessary (small projects).
- Guide and advise fellow employees in the creative process to foster stronger working relationships and solutions.
- Keep informed on the latest design and web trends.
- Manage the creative design approval process as needed.
- Ensure that customers’ experience with the brand is consistent with brand guidelines.
- Create additional style guides and brand guidelines to supplement and support digital needs.
- Follow consistent processes and standard resources to name, file, and archive work consistently.
- Propose process improvements that would enable greater adoption of assets created and greater efficiency for limited resources (print and web).
- Design print materials as needed.
- Perform other duties as assigned.
Skills, Knowledge and Expertise
- WordPress
- Pardot (preferred; similar tools acceptable, but Pardot experience is ideal)
- Unbounce (or similar landing page tools)
- Figma
- Adobe Creative Suite (especially Photoshop and Illustrator)
- HTML, CSS, JavaScript
- Familiarity with Adobe Workfront is a plus
- Canva knowledge is optional but nice to have