Creative Director

The Creative Director will define and lead product-driven creative direction for Aspen Collection, a luxury performance and lifestyle brand, and a growing portfolio of ventures. This leader will blend merchant instincts and creative vision to shape how our brand comes to life through product, presentation, and storytelling. With a primary focus on product design & development, line plan management, and brand identity, the Creative Director will drive the look, feel, and emotional resonance of the Aspen Collection from line concepting and assortment storytelling to go-to-market presentation. This role reports to the COO, Aspen Ventures.

The budgeted salary range for this position is $120,000 and 170,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Applications for this position will be accepted until December 7, 2025.

 

Essential Job Functions

• Define and evolve the creative direction of Aspen Collection’s product line, ensuring alignment with the brand’s performance and mountain lifestyle ethos, consumer insights, and assortment strategy.
• Partner with the Product team and design agency to develop the seasonal narrative including color stories, fabric direction, silhouette strategy, identify hero styles, and product hierarchy.
• Translate product strategy into compelling narratives that elevate the line architecture, innovation stories, and overall consumer experience.
• Oversee the product’s aesthetic expression to ensure cohesive, compelling brand identity. This includes material and trim direction to packaging, marketing, and in-store presentation.
• Lead creative development for product collaborations, ensuring strategic alignment, brand elevation, and authenticity.
• Own the seasonal creative brief including defining the product stories, campaign direction, fabric/silhouette stories, and key visual frameworks that guide go-to-market execution.
• Direct the visual merchandising, campaign imagery, and lookbook storytelling to bring the collection to life across channels.
• Partner with Marketing, Digital, and PR teams to ensure that all creative expressions reinforce the product’s hero stories and brand DNA.
• Guide creative partners and in-house teams in producing compelling, aspirational imagery and storytelling assets that elevate the brand.
• Lead and mentor a cross-functional team (Product Development and Integrated Marketing Manager), fostering collaboration between product, brand, and creative functions.
• Other duties as assigned.