Marketing Coordinator

Join our team as Marketing Coordinator and become one of the authors of our story.  The Marketing Coordinator is a key role to the success of our hotels as we continue to elevate our marketing. This role requires a foundational and understanding of a luxury aesthetic, with a strong focus on social media, website design and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s creative, innovative, and is willing to roll up their sleeves to implement change and the latest thinking in marketing, social media, and partnerships. This role reports to the Director of Area Marketing and Sr. Marketing Manager in the NE and will support the following properties: Mayflower Inn & Spa, The Vanderbilt, and White Barn Inn.

• Social Media & PR

  • Works closely with the Marketing & Communications Manager to execute a social media strategy for all properties, assisting in day-to-day social media initiatives:

    • Implementing posts via Sprout

    • Community management: responding to direct messages and comments

  • Supports the PR agency with reservations + itineraries for Influencers and Press visits

    • Liaise with PR agency + property teams to identify best dates and onsite experiences for visits

    • Maintain calendar alerting all property team members of Influencer and Press visits

    • Manage site alert forms and tastemaker agreements for upcoming visits

  • Maintains image library from Influencer visits and events on property 

• Email Marketing 

  • Maintains calendar of email marketing campaigns and local initiatives 

  • Supports Marketing & Communications Manager in crafting emails to appropriate audiences through copy and image selection

• Marketing Partnerships 

  • Supports Area Director of Marketing with the strategic implementation of creative and on-brand partnerships designed to elevate properties

• Maintains critical paths, event checklists, on-site event logistics

• Asset Management 

  • Digital Asset Management: Maintains and updates photo and video libraries in accordance with central process for the hotel & assets

  • Maintains current repository of Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, Positioning, Journey Maps, Seasonal needs, Demand trends, Key contacts, etc.

• Website 

  • Daily maintenance of calendars, activities, dining menus, spa menus, and other events; Review for accuracy on a consistent basis

• Marketing 

  • Supports Marketing & Communications Manager in digital marketing activations, assists in selecting imagery & copy for digital marketing campaigns

  • Supports property needs for print and digital collateral on a proactive basis

    • Works closely with Marketing & Communications Manager to maintain and create sales collateral including experiential, pre-arrival, F&B, area maps, and more

  • Supports with business reviews on OpenTable, Google Business, and more, auditing on a regular basis and responding in a timely manner

  • Creates monthly Marketing reports, both for high-level creative and budgeting 

    • Creates calendars / recaps highlighting the emails, key messaging points, and activations occurring each month

    • Maintains monthly Marketing budget and finances