Direct Marketing Manager

THIS ROLE IS AN ON-SITE POSITION LOCATED IN LAS VEGAS, NV.

Oversee the effective management of multi-property and property-specific direct marketing campaigns ensuring they are completed accurately, cost-effectively, and in a timely manner.

• Manage the team responsible for the execution of multi-property and property specific direct marketing campaigns. 
• Effectively plan, organize, and manage the process for guest segmentation, list management, group and offer set-up, mailer development and print production, and delivery of mailings to targeted guests. 
• Organize and manage multiple direct marketing projects to ensure timely completion. 
• Support the execution of kiosk based as well as E-Commerce managed digital marketing programs and campaigns.
• Select and manage competent, cost-effective outside agencies and consultants as required to assist in direct marketing initiatives.
• Obtain RFPs on all jobs and ensure all invoices are paid accurately and on time. 
• Develop department team members’ present and future capabilities in a manner consistent with Boyd Style.
• Support the analysis of campaign effectiveness and recommend ways to improve their productivity.
• Assist properties in their marketing campaigns when needed. 
• Develop good working relationships with other corporate department vital to the successful, timely completion of direct marketing campaigns including, but not limited to, BCS, E-Commerce, and IT.