Content Creator and Video Editor

• Film, edit, and produce high-quality video content for social media, web, presentations, and digital campaigns.
• Create visual assets including graphics, motion graphics, reels, short-form videos, and promotional materials.
• Ensure all content aligns with OHR brand guidelines and the City’s communication standards.
• Co-manage OHR’s flagship social media accounts (e.g., Instagram, LinkedIn) including content planning, scheduling, posting, and timely community engagement.
• Monitor digital performance metrics to assess reach, engagement, and impact; propose data-informed improvements.
• Work closely with HR program areas, Talent Acquisition, Communications, MDO, and other City departments to develop content that supports initiatives, campaigns, and workforce programs.
• Partner with external collaborators when necessary (vendors, contractors, influencers, etc.).
• Capture and produce content during events, on-site activities, trainings, and employee engagement initiatives.
• Provide real-time event coverage on social platforms and deliver post-event recaps and highlight reels.
• Assist in developing content calendars, campaign briefs, and project timelines.
• Collaborate with interns, fellows, and work-study students to support content development, ensuring quality, consistency, and timely delivery.
• Offer creative direction and feedback to contributors producing supplementary digital content.
• Stay informed about evolving digital media trends, emerging technologies, and best practices in video production and social media engagement.
• Identify opportunities to enhance OHR’s digital presence through new content formats, storytelling techniques, and engagement strategies.
• All other duties as assigned.

Required Competencies, Knowledge, Skills, and Abilities

Knowledge of:

• Video production techniques, including storyboarding, filming, lighting, sound, and post-production editing.
• Digital content creation best practices for social media platforms such as Instagram, LinkedIn, YouTube, and TikTok.
• Graphic design fundamentals, motion graphics, and visual branding standards.
• Social media analytics tools and performance metrics used to assess engagement and reach.
• Current and emerging trends in digital media, public-sector communications, and audience engagement.
• City of Philadelphia communication guidelines, brand standards, and accessibility requirements (or ability to learn quickly).

Skill in:

• Using professional video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects, CapCut, Canva).
• Creating high-quality short-form and long-form video content for a variety of audiences and platforms.
• Developing creative concepts and transforming ideas into compelling, audience-focused digital content.
• Writing and editing clear, concise copy for captions, scripts, and multimedia communications.
• Managing multiple deadlines, projects, and content calendars in a fast-paced environment.
• Collaborating with staff, interns, and external partners to support communications priorities.

Ability to:

• Translate HR programs, workforce initiatives, and City messaging into engaging visual stories.
• Think creatively and strategically about audience engagement across digital platforms.
• Capture live event footage and produce timely social media coverage.
• Ensure brand consistency and adherence to City communication standards across all outputs.
• Build positive working relationships with OHR staff, City departments, and community-facing stakeholders.
• Receive feedback and adjust content or creative direction as needed.