Demand Generation Specialist

The Role

We are seeking a highly motivated Demand Generation Specialist – North America to drive pipeline growth through paid, digital, and account-based marketing initiatives. This role is responsible for planning, executing, optimizing, and reporting on demand and lead generation campaigns across paid media, LinkedIn, content syndication, and ABM programs.

The Demand Generation Specialist will work closely with regional and Group marketing teams, sales, agencies, and external partners to generate high-quality leads and support revenue growth across the U.S. and Canada.

What you’ll do

Paid Media & Performance Marketing

• Plan, execute, and optimize paid demand generation campaigns across Google Ads, display, PPC, and paid search.
• Collaborate with SEO and paid media agencies to drive lead performance and continuous improvement.
• Monitor budgets, performance metrics, and ROI, adjusting campaigns based on results and insights.

Paid LinkedIn Campaigns

• Own paid LinkedIn strategy and execution, including campaign setup, targeting, messaging, and creative coordination.
• Develop and test ad formats, audiences, and content to drive awareness, demand, and qualified leads.
• Track, analyze, and report on LinkedIn campaign performance and lead quality.

Content Syndication

• Plan and manage content syndication programs in partnership with external vendors.
• Coordinate content selection, targeting, execution, and lead follow-up processes.
• Analyze performance, lead quality, and cost per lead to optimize future programs.

Account-Based Marketing (ABM)

• Support and execute ABM strategies in collaboration with sales and marketing leadership.
• Build and activate ABM campaigns using paid media, LinkedIn, content, and targeted programs.
• Align messaging and content with priority accounts and segments to drive engagement and pipeline impact.

Analytics, Reporting & Optimization

• Track performance across all demand generation channels, including leads, conversions, CPL, and ROI.
• Provide regular reporting and insights to marketing and business stakeholders.
• Use data-driven insights to continuously test, refine, and improve campaigns.

Cross-Functional Collaboration

• Work closely with sales, regional marketing, Group teams, and external partners to align on goals, targeting, and execution.
• Ensure smooth handoff of leads and alignment with lead management and CRM processes.
• Support broader digital and lead generation initiatives as needed.