Market & Communications Specialist (Brand, Media & Industry Strategy)

We are looking to hire a dynamic, creative, and strategic Marketing & Communications Specialist to join our West Africa Growth Office. This role will lead brand visibility, media engagement, marketing campaigns, and communications initiatives while actively supporting industry strategy and eminence activities.

You will play a key role in positioning Deloitte as a thought leader across key industries in West Africa by developing compelling content, managing high-impact campaigns, and contributing to industry-specific growth strategies.

Other Responsibilities:

• Develop and execute integrated brand, marketing, and communications strategies to enhance Deloitte’s market presence and reputation across West Africa.
• Lead the planning and delivery of eminence activities, including webinars, thought leadership publications, short-form multimedia content, social media campaigns, and media relations.
• Support Industry Leaders and the Growth team with industry-specific content, positioning materials, and go-to-market campaigns.
• Create high-quality marketing collateral, event communications, press releases, and digital content that drive engagement and lead generation.
• Manage media relationships, track media coverage, and amplify thought leadership across traditional and digital platforms.
• Contribute to industry strategy development by conducting market research, monitoring trends, and translating insights into marketing and communications plans.
• Collaborate with the Growth Office team on pipeline support, proposal marketing, cross-country (Nigeria-Ghana) campaigns, and annual planning.
• Track and report on marketing & communications KPIs (reach, engagement, lead quality, sentiment) and continuously optimize campaigns.
• Ensure all activities align with Deloitte Global brand guidelines and compliance standards.