Director, Digital Strategy (R-19089)

Key Responsibilities:

• Own the global website strategy as a customer-centric channel that advances business goals by meeting user needs, improving customer experience, generating and qualifying demand, and demonstrating measurable commercial impact.

• Act as executive owner of the global website experience, setting vision, priorities, and success metrics aligned to company growth objectives.

• Serve as the primary liaison between Marketing, Sales, IT, Product, Analytics, and other stakeholders to ensure alignment, clarity, and disciplined execution.

• Establish and enforce intake, tiering, and governance frameworks so the website team focuses on highvalue, strategically aligned work rather than ad hoc, low-impact requests.

• Lead prioritization decisions across competing initiatives, balancing speed, scale, innovation, and business value.

• Own the end-to-end user experience across the website, with accountability for usability, engagement, conversion, and overall customer satisfaction.

• Define and oversee a structured experimentation and optimization roadmap focused on improving lead quality, pipeline contribution, and e-commerce sales.

• Ensure disciplined experimentation practices are in place, including hypothesis-driven testing, clear success metrics, and rigorous measurement of commercial impact.

• Scale learnings across the site and broader digital ecosystem, ensuring insights translate into sustained performance improvements.

• Oversee website measurement and reporting cadences, ensuring leadership has clear visibility into performance, trends, and business outcomes.

• Own the innovation strategy for the website, including emerging front-end experiences such as AIpowered chat, personalization, and intelligent content delivery.

• Lead SEO and GEO strategy to ensure the website performs strongly across traditional and AI-driven discovery environments.

• Fully embed AI into how the website is governed, developed, updated, tested, and optimized—improving speed, quality, and decision-making.

• Define and measure how AI improves speed to market, decision quality, and personalization at scale across the website.

• Partner with Marketing Analytics, Web Technology, and external vendors to evaluate, pilot, and scale new tools and capabilities that improve digital performance.

• Partner closely with Marketing and Sales leadership to align digital strategy with global revenue priorities and improve marketing-generated pipeline and sales outcomes.

• Collaborate with Paid Media team to ensure website experience, conversion strategy, and global media investment work together to maximize return and efficiency.

• Translate complex digital performance data into clear, actionable insights and recommendations for senior leaders.

• Present digital strategy, performance, and roadmap updates to executive and C-suite audiences as needed.

• Lead, coach, and develop digital team members, fostering a culture of accountability, experimentation, and continuous improvement.

 

Essential Skills:

• Bachelor’s degree in Marketing, Business, or related field.

• 10+ years of relevant demand generation, growth, and performance optimization and people leadership experience within a marketing or digital team

• Strong understanding of user experience principles, conversion optimization, and website performance measurement.

• Demonstrated experience running structured experiments and using data to inform decisions.

• Comfort working cross-functionally with marketing, product, IT, analytics, and creative teams.

• Experience working within governance and prioritization frameworks to balance competing requests.

• Familiarity with CMS platforms (preferably Adobe Experience Manager), web analytics tools (preferably GA4, Microsoft Clarity, Google Search Console), SEO platforms (preferably Conductor), and experimentation tools (preferably Optimizely).

• Strong understanding of SEO, SEM, content strategy, and digital analytics.

• Demonstrated ability to lead cross-functional initiatives and influence stakeholders at all levels.

• Strong project management, organizational, and communication skills.

• Ability to synthesize complex data into insights and communicate recommendations to executive audiences.

• Proficiency in Microsoft Office Suite.

• Strong written, verbal and interpersonal communication skills, with the ability to communicate and collaborate across teams and to stakeholders at all levels.

• Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.

• Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.

• Where applicable, fluency in English and languages relevant to the working market.

 

Education:

Bachelor's Degree Required

Master’s Degree Preferred