Product Manager GTM (R-19607)
Employee: Full TimeJob Overview
The Partnerships & Industry Verticals Commercial Success Product Manager, Go-to-Market (GTM) is responsible for leading the strategy, planning, and execution of launch and post-launch activities relating to D&B’s software partnerships, as well as our Industry vertical practices.
They work closely with cross-functional teams including strategic partnerships, industry practice leads pricing, marketing, sales, sales enablement, implementation, delivery, and customer success to ensure a seamless and impactful introduction to the market with the alignment across all key teams globally.
This role focuses on maximizing D&Bs value proposition & growth objectives by ensuring our services are available and fully activated via the best partnerships & industry verticals.
Passionate about working in both in person and remote environments, with the flexibility to be office-based in Jacksonville or Florham Park approximately 50% of the time.
Comfortable collaborating regularly with European team members and willing to work across varying time zones to support global business needs.
The Partnerships & Industry Verticals Commercial Success Product Manager, Go-to-Market (GTM) is responsible for leading the strategy, planning, and execution of launch and post-launch activities relating to D&B’s software partnerships, as well as our Industry vertical practices.
They work closely with cross-functional teams including strategic partnerships, industry practice leads pricing, marketing, sales, sales enablement, implementation, delivery, and customer success to ensure a seamless and impactful introduction to the market with the alignment across all key teams globally.
This role focuses on maximizing D&Bs value proposition & growth objectives by ensuring our services are available and fully activated via the best partnerships & industry verticals.
Passionate about working in both in person and remote environments, with the flexibility to be office-based in Jacksonville or Florham Park approximately 50% of the time.
Comfortable collaborating regularly with European team members and willing to work across varying time zones to support global business needs.
Key Responsibilities:
- Develop and execute repeatable go-to-market plans for software partnerships & industry verticals, including target market analysis, positioning, messaging, sales activation, and pricing strategies.
- Collaborate with Sales Enablement, Product Marketing, and Partner / Industry Practice leaders to develop sales enablement materials, including presentations, demos, and training.
- Ensure all cross functional teams (sales, marketing, customer support, etc.) are prepared for the launch.
- Work closely with product development, sales, and customer success teams to ensure that the product aligns with customer needs and market trends.
- Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
- Work with sales teams to ensure they have the necessary tools and information to sell the product effectively.
- Monitor and analyze the performance of partner launches and marketing campaigns.
- Gather feedback from sales and customers to refine go-to-market strategies.
- Conduct competitive analysis to understand market positioning and differentiation.
- Adjust go-to-market strategies based on competitive landscape and market trends.
- Gather customer insights post-launch to identify areas for improvement and additional revenue opportunities.
- Act as the voice of the customer within the organization, ensuring that products meet user needs and expectations.
- Make sure all departments connected to the launch are in sync and have everything they need to know about the product to conduct the launch.
- This involves pricing teams, finance, commercial operations and legal.
Essential Skills and/or Certifications
- Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
- At least 5 years’ experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry
- B2B go-to-market expertise. Demonstrable experience designing and executing GTM motions across the commercial lifecycle: segmentation, positioning, sales enablement, and post-sale success and retention
- Bias to action. You move decisively with incomplete information, knowing that a good decision made today usually beats a perfect one made next month.
- AI-fluent. You use AI tools as a natural extension of how you work, accelerating everything from GTM content and market synthesis to scenario modelling, while applying your own commercial judgement
- Strong understanding of market research, competitive analysis, and customer needs assessment
- Proven track record of managing partner product launches and go-to-market strategies
- Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize
- Excellent project management skills, including the ability to manage multiple stakeholders and deadlines.
Education:
- Bachelor's Degree Required
- Master's Degree Preferred