Director - Data Analytics

As Director of Marketing Analytics, you will lead the data-driven marketing function, focusing on strategy, measurement, and optimization to accelerate business growth in a dynamic SaaS environment. This pivotal role involves steering the marketing analytics roadmap, managing a specialized analytics team, and collaborating with cross-functional stakeholders to translate insights into tangible organizational impact.

Please note: This is a hybrid role that will be based in San Mateo, CA and requires an in-office presence three days per week (Tuesday - Thursday). 

Key Responsibilities

• Develop and execute the marketing analytics strategy and long-term roadmap aligned with SaaS business objectives.

• Build and lead a high-performing team of marketing analysts and data scientists focused on extracting actionable insights from complex datasets.

• Drive the measurement, reporting, and optimization of multi-channel campaigns (digital, organic, paid, ABM), including forecasting, attribution, and ROI analysis.

• Partner with product, sales, and engineering teams to unify customer, product, and market data for enhanced growth opportunities.

• Develop new methodologies for mining and leveraging data (including AI, ML, and predictive analytics) to improve marketing investment and performance.

• Oversee dashboard creation, KPI benchmarking, and performance analysis to support exec-level insights and decision-making.

• Design and implement processes for data governance, security, and compliance across the SaaS platform.

• Present strategic insights and recommendations to senior leadership and influence company-wide marketing priorities.

• Foster a culture of analytics adoption and continual technical skill development in SQL, Python, R, and MarTech platforms.