Marketing Specialist - Demand Generation | IFS Copperleaf

IFS Copperleaf’s software helps some of the world’s largest firms make better strategic decisions. We have a track record of delivering award-winning, industry-changing solutions that enable our clients to build more resilient and sustainable infrastructure.

IFS Copperleaf is looking for a digitally focused and hands-on Marketing Specialist, Demand Generation based in Colombo, Sri Lanka. 

This role plays a key part in driving pipeline growth across APJMEA through targeted digital, demand generation, and account-based marketing programs. You will plan, execute, and optimize multi-channel campaigns, while also supporting events and marketing operations. 

You will work closely with the Regional Marketing Manager APJMEA, the Sri Lanka based digital team, sales, and global marketing teams to identify opportunities, execute campaigns, and improve performance. 

This role is ideal for someone who is organized, proactive, analytical, and comfortable owning campaigns end to end. 

Key Tasks:

Digital Marketing 

• Plan, execute, and optimize regional demand generation campaigns across APJMEA, including email, paid media, webinars, and digital programs 

• Drive marketing-sourced pipeline through targeted multi-channel and ABM campaigns (one to few and one to one) 

• Collaborate closely with the Sri Lanka based digital team on campaign builds, targeting, segmentation, and optimization 

• Own campaign performance tracking and reporting (KPIs such as MQLs, engagement, CTRs, and pipeline contribution) using tools such as Marketo and Salesforce 

• Manage pre and post campaign lead lists, CRM routing, and follow-up coordination with sales and BDRs 

• Analyze results and provide clear, actionable insights to improve engagement and conversion 

Events, Operations, and Marketing Support 

• Support physical and digital events, including venue sourcing, supplier coordination, and logistics 

• Partner with the marketing team to amplify the lead generation impact of events 

• Maintain and update marketing assets in collaboration with internal teams 

• Support PR and content updates as needed 

• Support PO creation, invoicing processes, and supplier coordination