Technology & Competitive Solution Marketing Manager

The Technology & Competitive Solution Marketing Manager requires a strong understanding of the enterprise software landscape and someone who is not afraid to think differently. Contributing to the growth of IFS in a variety of ways you will play an integral role in the development of key marketing campaigns aligned to IFS’s GTM. The role is fast-paced and the desired candidate will be a pragmatic, intuitive hands-on marketer that will work with many teams across the organization.

The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:

• Meeting demand generation goals that align to the business’s strategic growth focus areas
• Owning the development of an annual demand generation plan and delivering end-to-end marketing campaigns that support IFS’s GTM and fulfil pipeline requirements
• Identifying and prioritizing campaign development based on business imperatives.
• Design and manage production of high value short and long form content - including advertising, direct mail, event toolkits, digital content, webinars and social media messaging - that supports regional customer acquisition and revenue goals.
• Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs – providing key insights into methods of execution, account prioritization and success metrics.
• Enablement of BD, AE and regional marketing for key demand generation marketing campaigns – providing a full spectrum of the campaign covering the who, what, how and why for successful execution and performance
• Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
• Working closely with key industry solution marketers, to align competitive campaigns to IFS’s industry GTM approach.
• Connect with Product Marketing Teams to articulate the strengths of IFS’s solutions in your aligned industry.
• Collaborate with IFS’s competitive intelligence team to articulate a succinct route to market message
• Ownership and accountability for your aligned section of the ifs.com website – working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey
• Collaborate with the central IFS campaign execution team for key activities including webinars, digital programs and events. And gaining key insights into campaign performance and what’s delivering results (MQLs/SQLs).
• Support with key IFS events including IFS Unleashed and Connect where required