Field Marketing Specialist

The Field Marketing Specialist is the local execution arm of ITMC and 101VOICE marketing. You will turn plans created with the Chief Marketing Officer and remote marketing team into organized, professional, in-person programs that support lead generation, partner activation, sales follow-up, and customer visibility.

You will spend part of your time at ITMC headquarters planning and coordinating, and part in the field executing events, customer demonstrations, partner activities, shipments, and content capture. Although this is not a quota-carrying sales role, every activity should contribute to measurable business outcomes.

What You Will Own

Field Events & Association Programs

• Maintain a rolling field-event calendar and proactively identify new event, association, and partner opportunities.
• Build and present event recommendations (audience, cost, staffing, lead plan, expected value), then manage execution end-to-end — vendor coordination, shipping, setup, onsite support, and teardown.
• Represent ITMC and 101VOICE professionally at events when sales leadership isn't present.

Lead Generation & HubSpot

• Engage attendees and prospects, capture complete contact and interest information, and recognize when a conversation should become a sales follow-up.
• Keep HubSpot records, campaigns, and lead routing accurate and current, and coordinate pre- and post-event outreach with sales.
• Track results — attendance, leads, meetings, cost, influenced opportunities — to show event impact.

Equipment, Materials & Vendor Support

• Maintain check-in/check-out tracking and readiness for demo equipment, booth materials, and promotional inventory.
• Coordinate field vendors (printers, venues, freight, promotional products, signage) and manage ordering, packing, and shipment of collateral and giveaways.
• Keep approved digital and print assets organized so sales, partners, and marketing can find current materials.

Field Photography & Customer Stories

• Capture usable, brand-appropriate photos and short videos at events, customer sites, and demos.
• Coordinate customer interviews and testimonials, and deliver organized files promptly to the marketing team.

Marketing Coordination

• Serve as the day-to-day link between ITMC, sales, partners, and the remote marketing team, translating field needs into clear requests and deadlines.
• Help improve event, lead, and asset-tracking processes over time.