Cluster Assistant Director of Sales

Sales Strategy & Execution

• Assist the Cluster Director of Sales & Marketing in defining and implementing the cluster sales strategy, aligned with corporate goals, brand standards and local market dynamics.
• Provide input into and help manage the annual sales & marketing plan, including segment breakdowns, target setting and resource allocation.
• Drive proactive solicitation activities: sales calls, site inspections, trade shows, fam trips, client engagement.
• Identify and develop new business opportunities in assigned markets (domestic, regional, and international) and segments (leisure, corporate, groups, weddings, MICE).
• Maintain and grow existing key account relationships (tour operators, wholesalers, corporate clients, luxury travel advisors) to secure repeat business and maximize yield.
• Collaborate with Revenue Management, Reservations and Marketing to ensure pricing, packaging, occupancy and ADR are optimized.

Team Leadership & Development

• Support the recruitment, training, coaching and performance management of the sales team across both resorts.
• Establish and monitor individual and team sales targets; review performance regularly and drive corrective action when needed.
• Promote a high‐performing sales culture, through leading by example, sharing best practice, maintaining strong product knowledge and brand / service standards.
• Provide timely and accurate reporting on sales activities, forecasts, pipelines, market trends, and competitor insights to senior management.

Operational & Financial Management

• Assist in setting and monitoring the departmental budget, forecasting and revenue projections.
• Ensure all sales contractual obligations, proposals, group bookings and space releases are processed accurately and efficiently.
• Work closely with other departments (Operations, F&B, Weddings/Events, Marketing) to deliver a seamless guest experience and convert bookings into outstanding stays.
• Monitor market intelligence (demand, competition, emerging segments, travel trends) and incorporate into sales tactics and action planning.

Brand & Guest Relationship

• Represent the cluster at industry events, trade shows, sales missions and client site visits to boost brand visibility and capture new business.
• Uphold the brand values and service standards of both AVANI+ and Anantara resorts, ensuring guest satisfaction aligns with the sales promise.
• Engage in client entertainment, site inspections and familiarization trips to deepen relationships and enhance the guest/sales journey.