Job Overview
- Fully understand the business strategy and brand positioning of Minor Hotels / NH Collection Brand and articulate them effectively across all communication touchpoints.
- Lead the development of the hotel’s annual marketing and PR plan, ensuring alignment with commercial goals, brand guidelines, and evolving market conditions.
- Maintain expert knowledge of the hotel’s product offerings, competitor landscape, guest segments, and emerging industry trends to inform strategic decision-making.
- Oversee the creation, production, and distribution of all marketing materials, digital content, and brand assets to ensure consistent and impactful representation.
- Manage the presentation of the hotel on all media channels, industry directories, partner websites, OTAs, and social platforms.
- Lead the curation, organization, and continual enhancement of the hotel’s multimedia library, including photography, video, digital assets, and brand collateral.
- Public Relations & Media Engagement
- Develop and maintain strategic relationships with media outlets, journalists, influencers, opinion leaders, and key community stakeholders.
- Manage all PR activities including press releases, media pitches, interviews, crisis communication, and press events.
- Monitor media coverage, compile media clippings, and share insights with internal stakeholders to maximize brand visibility and opportunity.
- Identify and secure external sponsorship and partnership opportunities for brand activations, promotions, and special projects.
- Oversee hotel-level marketing campaigns, ensuring strong ROI, accurate brand alignment, and measurable business impact.
- Support the development of new client relationships and maintain insightful data on potential revenue opportunities.
- Work closely with the Minor Hotels corporate Marketing & PR teams on cross-brand campaigns, global initiatives, and corporate projects.
- Provide market research that adds genuine competitive advantage and is valued by hotel leadership and corporate counterparts.
- Collaborate effectively with Sales, Front Office, Reservations, Events, and Operations teams to ensure consistent delivery of the brand promise.
- Participate in sales trips, site inspections, roadshows, and familiarization activities to support business development.
- Ensure accurate and timely processing of departmental communication, reporting, correspondence, budgets, and approvals.
- Leadership, Performance & Financial Accountability
- Achieve all agreed performance objectives and work with the Commercial team to ensure measurable impact on brand equity and revenue generation.
- Maintain strong budgetary control, monitor marketing spend, and adhere to internal financial procedures.
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