Job Overview
- Ensure that you fully understand the business strategy and positioning of the property/brand, and that you are able to effectively articulate this positioning in the marketplace. This is a responsibility of sales and marketing professionals, regardless of their responsibility level.
- Maintain a personal up-to-date knowledge on all product and service offerings, and the products, services, rates and new developments of key competitors, and an awareness of general industry trends.
- Assist with presentation of hotel information in the media, on industry websites and directories and all other relevant online and paper-based publications.
- Conduct market research on competitor hotels within the industry that is seen as relevant and delivering competitive advantage to the brand, in that the research is valued and eagerly awaited by the corporate and operational leadership teams.
- Solicit and obtain external sponsorship for promotions and special projects
- Support the development of new client contacts and the maintenance of detailed information on the potential revenues from these accounts.
- Maintain accurate management status reporting on business results, and associated action planning
- Liaise effectively with all operational colleagues, providing support and information to ensure accurate delivery of our promise. In particular this includes Sales, Front Office, Reservations, and Events colleagues.
- Assist in establishing and maintaining client databases, and using those databases in promotions and marketing campaigns
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