Director of Sales - Avani+ Lanexang Vientiane Hotel (Pre-Opening Team)

As Director of Sales, you will be responsible for leading and executing the hotel’s overall sales strategy to drive revenue growth and establish a strong market presence for Avani+ Lanexang Vientiane. As a key member of the pre-opening leadership team, you will play a critical role in positioning the hotel across all market segments, building strong business pipelines, and delivering sustainable commercial performance.

You will lead the Sales team, develop strategic partnerships, and work closely with Revenue, Marketing, and Operations to maximize business opportunities while ensuring alignment with Minor Hotels and Avani brand strategies.

Key Responsibilities:

• Develop and implement the overall Sales strategy and action plans in line with brand positioning, market conditions, and revenue objectives.

• Lead all sales activities across Corporate, MICE, Leisure, Government, Embassy, and Local Accounts segments.

• Build, maintain, and grow strong relationships with key clients, partners, travel trade, and corporate accounts.

• Drive proactive sales initiatives, account management, and business development activities to achieve and exceed revenue targets.

• Work closely with Revenue Management and Marketing teams to optimize pricing strategies, demand generation, and market penetration.

• Prepare and manage sales budgets, forecasts, and performance reports, providing clear insights and recommendations to the leadership team.

• Recruit, lead, coach, and develop a high-performing Sales team, fostering a results-driven and collaborative culture.

• Represent the hotel at industry events, networking functions, and trade shows to enhance brand visibility and business opportunities.

• Support pre-opening activities, including sales structure setup, account acquisition, systems readiness, and SOP development.

• Ensure all sales activities comply with Minor Hotels policies, brand standards, and ethical business practices.