Social Media Manager/ Content Creator

Minor Hotels is seeking a creative, trend-savvy Social Media Manager/ Content Creator to lead the always-on social presence for priority properties across Australasia.

This role blends strategic platform management with hands-on content creation, capturing and producing high-performing, social-first content across TikTok, Instagram and Facebook. Working closely with the Director of Brand Marketing and wider Marketing team, you will ensure content remains visually elevated, platform-native and culturally relevant while driving engagement and audience growth across our hotel brands.

This is an exciting opportunity for a social media professional who thrives behind both the camera and the analytics dashboard, someone who understands trends, storytelling and how content inspires travel.

What You Will Do

Social Channel Management

• Manage daily publishing across Instagram, TikTok and Facebook channels.
• Maintain a consistent brand voice and visual identity across all platforms.
• Ensure channels remain active, engaging and culturally relevant.
• Plan and execute always-on social calendars aligned with marketing priorities.

Content Creation

• Capture and produce short-form video and photography across priority hotels.
• Create Reels, TikToks and social-first storytelling content designed for performance.
• Edit video content using tools such as CapCut, Adobe Creative Suite or equivalent platforms.
• Travel across priority hotels to capture on-property content and experiences.

Platform Growth

• Identify emerging social trends, formats and platform opportunities.
• Optimise content performance using engagement and audience insights.
• Drive follower growth, reach and meaningful audience engagement.
• Test new content formats and continuously refine social strategy.

Collaboration

• Partner with hotel teams to identify compelling content opportunities.
• Work closely with the Director of Brand Marketing to ensure creative and visual consistency.
• Collaborate with the Influencer & Brand Partnerships Manager to amplify creator and influencer content