Product Marketing Manager

Responsibility

 

Responsibilities

• Positioning & Messaging Framework - Developing positioning and messaging that clearly communicates how RecordPoint products solve audience challenges.

• Product Features & Benefits - Producing collateral that outlines RecordPoint product features in terms of real customer benefits and workflow improvements.

• Stakeholder Management and Team Collaboration - Collaborating with the Product team, Engineering teams and customer-facing teams (Sales, Customer Success, and Support) to share insights and understand our customers' challenges better.

• Competitive Analysis - Conducting competitive analysis to highlight differentiators and maintain comparison tools.

• Audience Interviews - Interviewing customers and prospects to understand their complete workflows and pain points.

• Audience Research & Persona Development - Building and maintaining detailed audience personas based on research and behavioral insights.

• Product Launch Planning & Execution - Planning and executing product launches that address specific market needs and align with company goals.

• Pricing & Packaging - Working with the Product team to define and refine pricing and packaging based on audience segments and value perception.

• Sales Enablement Content - Creating sales enablement content that supports the buying process and highlights product fit.

• Customer Marketing Strategy - Leading customer marketing efforts that turn satisfied users into brand advocates and storytellers.

Activities

• Craft clear product messaging that connects customer challenges with how our products solve them.

• Translate features into benefits that make sense in the context of real customer workflows.

• Collaborate with Product, Sales, and Customer teams to align on audience needs, product value, and messaging.

• Create sales enablement materials like playbooks, pitch decks, and battle cards.

• Plan and execute go-to-market campaigns for new product and feature launches.

• Interview customers and conduct research to build detailed personas and understand workflows.

• Track competitors and update comparisons to help position RecordPoint effectively.

• Write and produce content such as product overviews, videos, and webinars.

• Develop and refine pricing and packaging using customer and market insights.

• Showcase customer success stories that demonstrate real value and drive engagement.

Knowledge, skills and abilities required

• Direct product marketing experience with a track record of driving growth in technology companies.

• Effectively collaborate with multiple teams and stakeholders across the business, including Sales, Marketing, Engineering, Product Management, and Executive. Proven ability to influence these cross-functional teams without formal authority.

• Excellent written and verbal communication skills; ability to write and produce content for various channels; ability to effectively communicate your message through in-person and virtual presenting.

• Ability to distil technical products and features to create compelling stories and messaging; experience creating sales narratives and training sales teams to sell and position products effectively.

• Experience with customer and market research through various methodologies, such as surveys, desk research, and interviews.

• Strong understanding of effective GTM strategies and solid basis of product marketing fundamentals.

• Analytical and problem-solving skills, with the ability to analyze market trends and customer insights to identify business opportunities.

• Strong collaboration and project management skills, with the ability to work effectively with cross-functional teams and manage multiple projects simultaneously.