Product Marketing Manager - Engineering Software

About the Role 

We are seeking a results-driven Product Marketing Manager to lead go-to-market strategy, positioning, and growth for our engineering software products, including CAD, design, and simulation solutions. This role is designed for a marketer who understands technical buyers and excels in transactional, high-volume sales models, including e-commerce. 

You will play a critical role in driving product adoption and revenue by crafting compelling messaging, optimizing digital buying journeys, and enabling scalable go-to-market motions that support engineers, designers, and technical decision-makers purchasing software online and through direct sales/channel efforts. 

Key Responsibilities 

Product Positioning & Messaging 

• Own positioning, value propositions, and messaging for CAD and simulation products across web, e-commerce, and digital channels. 

• Translate technical capabilities into clear, outcome-driven messaging that resonates with engineers and technical users. 

• Develop persona-based messaging for different stages of the self-serve buyer journey, from discovery to purchase to expansion. 

• Ensure consistent messaging across marketing campaigns, product experiences, and customer touchpoints. 

Transactional GTM & E-Commerce Enablement 

• Own the end-to-end go-to-market strategy from planning through execution, aligning teams, driving delivery, and ensuring successful launches. 

• Drive go-to-market strategies optimized for transactional sales motions, including online trials, subscriptions, and direct purchase. 

• Partner with Product, Marketing, Sales, and Customer Success to optimize pricing, packaging, promotions, and conversion rates. 

• Support product launches and feature releases with clear digital storytelling, in-product messaging, and conversion-focused assets. 

• Analyze funnel performance and customer behavior to identify opportunities to improve acquisition, activation, and retention. 

Market & Customer Insights 

• Conduct market, customer, and competitive research focused on engineering software buyers and evolving purchasing behaviors. 

• Identify trends in CAD and simulation adoption, licensing models, and online buying preferences. 

• Use insights to inform messaging, pricing strategies, and GTM experimentation. 

AI-Enabled PMM & Performance Metrics 

• Leverage approved AI tools to accelerate research, improve PMM team metrics, and scale messaging across multiple products. 

• Define and track PMM performance metrics tied to funnel conversion, adoption, retention, and revenue impact. 

• Enable the broader product marketing team with reusable templates, frameworks, and playbooks that support fast-moving product portfolios. 

Cross-Functional Collaboration 

• Partner closely with Product Management to align roadmap priorities with customer needs and market demand. 

• Collaborate with Marketing, Sales, and Customer Success to ensure GTM execution supports acquisition, expansion, and retention goals. 

• Work with Customer Success and Support to incorporate user feedback and adoption insights into messaging and lifecycle marketing.