Marketing Communications Specialist (temporary 12 months)

In collaboration with the Chief, Public Relations, the specialist contributes to the implementation of the company’s public relations and influencer marketing strategy to elevate the Air Transat and Transat brands.

Responsibilities

• Support the implementation of the public relations and influencer marketing strategy aligned with organizational objectives.
• Contribute to the planning and optimization of the editorial calendar for Air Transat and Transat.
• Coordinate and execute media relations initiatives: media list management, press release distribution, interview coordination.
• Draft media materials, including press releases and media communications.
• Monitor industry trends and current events to support timely and relevant communications.
• Implement influencer marketing campaigns, including creator research, brief development, contract coordination and results tracking.
• Support promotional initiatives such as event activations, media coverage and product launches.
• Produce and share weekly and monthly performance reports aligned with key success indicators (KPIs).