Performance Marketing Specialist

We are looking for a results-driven Performance Marketing Specialist to manage and scale paid marketing efforts across our photography, events, and creative brands. This role is highly execution-focused, responsible for lead generation, conversions, ROI tracking, and continuous campaign optimization across multiple platforms.

Key Responsibilities

Performance Marketing & Paid Campaigns

• Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube.

• Manage campaigns for multiple brands with different target audiences and objectives.

• Drive qualified leads, bookings, and inquiries with clear cost-per-lead and ROI targets.

Funnel & Conversion Optimization

• Create and optimize ad funnels including lead forms, landing pages, and WhatsApp campaigns.

• A/B test creatives, ad copies, audiences, and formats to improve performance.

• Work closely with creative and content teams to produce high-converting ad creatives.

Analytics, Tracking & Reporting

• Set up and monitor Meta Pixel, Google Tag Manager, GA4, and conversion tracking.

• Analyze campaign performance and prepare weekly/monthly performance reports.

• Continuously optimize budgets based on performance and business priorities.

Brand-wise Ownership

• Handle separate ad accounts or campaigns for each brand while maintaining clarity on spend, ROI, and outcomes.

• Align marketing activities with brand positioning and business goals.

• Scale winning campaigns and pause non-performing ones proactively.

Required Skills & Experience

• Proven experience as a Performance Marketing Specialist or Paid Media Specialist.

• Strong hands-on experience with Meta Ads and Google Ads.

• Solid understanding of performance metrics: CPL, CPA, ROAS, CTR, conversion rates.

• Experience in lead generation for service-based or creative brands.