Director AI PLG

About the role:

• Key Responsibilities

AI Infrastructure & Platform Strategy

• Design and maintain an AI technology stack that supports automated customer life cycles and product-led engagement.
• Unify customer data into a definitive system of record to power all automated communications and buyer journeys.
• Evaluate and implement AI tools and data constructs that solve specific friction points in the freemium and trial conversion process.
• Establish data pipelines and model governance to ensure reliable, scalable, and automated insights.

PLG AI Enablement & Support

• Implement AI-driven experiences within the application to communicate directly with users based on real-time behavior.
• Develop AI-powered health monitoring and expansion strategies to drive engagement beyond the initial sales meeting.
• Scale operations through automation, focusing on "human-in-the-loop" workflows rather than managing a large manual team.
• Provide recommendations to product and marketing teams on building the foundation for new, automated GTM motions.

Cross-Functional AI Strategy

• Serve as the AI subject matter expert, "charting the path" for growth by translating business requirements into technical AI solutions.
• Conduct a 90-day "listening tour" to map out current onboarding processes, data availability, and build customer empathy.
• Establish performance metrics and continuously optimize AI models based on business outcomes and ROI.

Required Experience

• 5+ years in revenue, sales, or marketing operations with recent, hands-on experience implementing AI tools.
• PLG Background: Proven experience at a Product-Led Growth company, ideally at the Series C stage.
• Technical Acumen: Strong background in data analysis, aligning data models, and evaluating model performance.
• Mindset: Data-driven and experimentation-minded with specific experience in freemium/trial conversion models.
• Execution: A "scrappy" approach to execution with the ability to manage vendor relationships and lead change management.